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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Merci Arsène: Social Data on the Tears, the Joy, and the Hypocrisy

Online Trends

By Tyler Tai Bing XiangApr 24 2018

...t” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Number five will astound you ?[/bw_banner_cta] The Brandwatch React team takes a deep dive into the data surrounding the news that Arsène Wenger w...

blog article

Who’s Leading CES 2015? Text100 Analyze the Buzz Behind the Event

Marketing

By Jeremy WoolfJan 8 2015

...tps://www.brandwatch.com/report-consumer-technology/” title=”Consumer Tech Report” image=”https://www.brandwatch.com/wp-content/uploads/2014/10/Consumer-Tech-Thumbnail.png” ]Learn how brands like Sony, Microsoft, and Samsung are using social media to fuel change within their marketplace.[/bw_banner_c...

blog article

The Best Pinterest Marketing Campaigns and Why They Work

Marketing

By Kit SmithNov 17 2016

...est in-store activation: JC Penney The growth of e-commerce has seen a decline in the number of people visiting high-street stores. In an attempt to reverse this trend, JC Penney has decided to host live Pinterest boards in several malls in the form of digital billboards. The campaign was initially r...

blog article

What Do Your Customers Want in Exchange for Their Data?

Marketing

By Pratik DholakiyaJul 7 2017

...https://www.aimia.com/en/loyalty-lens/2016-loyalty-lens-global.html In other words, permission marketing still works. The principles of permission marketing have been a cornerstone of B2B commerce since Seth Godin coined the concept in nearly two decades ago. The rise of opt-in newsletters, lead magn...

blog article

Ranking Brands By Their Online Sentiment

Marketing

By Katja GarroodNov 10 2008

...he dips and peaks of public sentiment towards them- and how they compare to each other. I can clearly see the topics and issues on peoples minds and track the conversations not only about them… but also around CH4, Endemol, and Davina McCall. I also know which sites I should start targerting for next...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.