Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Phill AgnewMay 29 2018
...ainst new desires for vegan, vegetarian and gluten-free options. From March – May 2018, conversation around vegan options for fast food brands grew by 134%. Benchmarking this data alongside competitors helps brands understand how they compare. How can I get access? Every Brandwatch customer can acces...
By Yasmin PierreNov 20 2023
... Leverage these 17 December holidays to level up your marketing strategy and connect with your audience, whether it's through Santa Claus, ninjas, or cookies....
By AJ WilcoxMar 31 2014
...tanding Click-through Rate and Impressions Click-through rate is most commonly used to measure the success rate of ads on social media, so get familiar with this concept if you’re looking to run promotions on social media sites. Click-through rate, or volume of click-throughs, is vital to proving t...
By Dinah AlobeidNov 30 2016
...bringing customer data collected through internet-of-things (IoT)/connected devices such as wearables, connected cars, and remote sensing devices into the mix. The list of data sets to help generate a holistic view of customers as they engage with the brand is extensive and growing by the day.” The...
By Dinah AlobeidJan 23 2017
...mer and marketing insights professionals work hand-in-hand with marketing teams (oftentimes situated within the marketing function at an organization). Yet the insights these analysts come across day to day can and should influence departments outside of marketing. But which ones? That’s the topic at...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
