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By Hannah TregearNov 12 2013
...tanding of the wider industry and who their major competitors are – perhaps even competitors they weren’t aware about – will not only impress during your pitch, but will also help you craft a much more targeted and nuanced service offering to the client. Is that campaign your biggest rival ran last m...
By Alex JonesAug 22 2018
...Making sure your PR campaigns are integrated into your overall marketing and business strategy isn't easy. Our new guide offers five quick tips to make your job a bit simpler and ensure your PR campaign is showing real business results...
By James TimpsonFeb 17 2015
...o do something they’ll be more inclined to do it. Competitions People like a good competition; in fact it has been proven that many people opt to follow brands on social media due to potential discounts and competitions. Think of a prize that is relevant to your business and make it simple for people...
By Keller TiemannMar 13 2014
...consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site’s purpose.” Study Shows that First Impressions are Made in 50ms In another study, performed on health websites, 94% of a website user’s first impressions were fo...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
