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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown

Marketing

By Ruxandra MindrutaMar 31 2017

...jority of our influencers have come to us via word-of-mouth over the past 5 years. Once you start working with influencers and they have a positive experience with your agency, good old word-of-mouth marketing sets in and the word tends to spread – just like influencer marketing does. Which is your f...

blog article

How To Listen Intelligently & Act Upon It

Marketing

By Joel WindelsMar 28 2012

...n our eBook on the topic, and how to use it for research too. Companies certainly are listening, but whether what they listen to is worth anything is another matter. Basic Listening Metrics Agencies such as Social Bakers provide measurable statistics on various social media performance indicators, in...

blog article

How to Conduct Sentiment Analysis #brandwatchtips

Marketing

By Phill AgnewSep 11 2014

...nd out more, check out the #brandwatchtips playlist or request a demo with us. See you next Thursday for some more #brandwatchtips! Hello and welcome to the 6th edition of the #brandwatchtips series. Brit is back to talk you through sentiment analysis - the tool that allows you to......

blog article

How Journalists Can Use Social Data to Create Must-read Content

Marketing

By Joakim NilssonJun 23 2015

...ng with a lot of gaming brands, sports journalism immediately comes to my mind. In the recent months we’ve been looking closely at data from events such as the Cheltenham festival, the Grand National, the Champions League showdown between Barca and Juve, and not least the biggest boxing event of all...

blog article

“Donald Trump is a _____”: The Internet Speaks

Online Trends

By Gemma JoyceAug 26 2016

...the above analysis, “racist” came out as the most common term in the words immediately following “donald trump (or realdonaldtrump) is a” on Twitter. Trump’s alleged racism is one of the key points Clinton is using to attack the Republican, so it’s a stinging result. This chart shows the top 20 nouns...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.