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By Marcus BeardJan 27 2015
...ld have embraced social media analysis. Analysing comments, posts and statuses allows companies to wield more power than simple popularity. Social media analysis uncovers insights related to customer sentiment, the effectiveness of campaigns and user experience. Analysis of big data has saved million...
By Joel WindelsJun 20 2016
...a foundation for intelligence to grow within the company.” As is common in these kinds of topics, eventually everything does return to that same old ROI chestnut. In terms of that value he initially referred to, Troy continues to explain that essentially intelligence teams have to get close to some...
By Alex JonesMar 8 2017
...ies. Revamp your data communication How does your company communicate important information? How well does your company act on that information? At every level in financial service companies, there is vital information and data that employees and executives need. Successful data communication can pro...
By Gina HortonSep 18 2013
...stories of any event they deem newsworthy. Rbutr.com is another app that helps journalists out with public opinion, using crowdsourcing to provide arguments and counter-arguments on a number of different subjects. What qualifies as news? But for something that was once a revolutionary addition to...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
