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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Social Media Reporting: Essential Strategies for Effective Analysis

Uncategorized

By BrandwatchJun 28

...How can your brand leverage social media reporting to enhance strategic decision-making?...

blog article

Interview: FleishmanHillard Fishburn’s Ben Levine on the Much Needed Truce Between Data and Creative

Marketing

By Gemma JoyceJul 11 2019

...“Often, when a campaign fails or is widely criticised, it’s because the creative idea lacked an insight,” wrote Ben Levine on the FleishmanHillard Fishburn blog. We were intrigued, so we got him in for a chat....

blog article

Infographic: Taking a Closer Look at the Future of E-Commerce

Marketing

By Josh WardiniSep 18 2018

...Despite often being overlooked in favor of other technological breakthroughs, e-commerce is undoubtedly one of the most revolutionary things humanity has implemented in the last half a century. Guest blogger Josh Wardini asks: What does the future hold?...

blog article

Product Update: Threshold Alerts

News

By Joel WindelsMay 9 2012

...ve made to Brandwatch is our new-look mentions pop-up. You now search within the window to find the portion of the mentions that you’re looking for at a quick glance. There are now new ‘sort-by’ options too, so that you can rank the mentions in order of mozRank, blog comments, site visitors, forum co...

blog article

8 Ways Social Listening Can Benefit Your Content Marketing

Marketing

By Kristian BannisterMar 23 2015

...ire guide dedicated to influencer marketing. It’s free to download. 8. Measuring content marketing success As with all aspects of digital marketing, it’s important to measure success. Of course, campaign success is dependant on what your goal is. Tracking your ‘owned’ social channels is quick and eas...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.