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By Nick TaylorJul 16 2015
...e would provide the most important information. A community manager focusing on influence marketing would obviously be pleased with the growth in conversation about their brand but they would want to know more about who has been mentioning them. Does this increase actually represent a larger reach ov...
By Ruxandra MindrutaDec 15 2016
...ngProfs) Martin Jones (Sr. Marketing Manager, Cox Communications) Heidi Cohen (Chief Content Officer, Actionable Marketing Guide) Lilach Bullock (Social Media Marketing Consultant, Trainer and Speaker) Tim Hughes (Co Founder, Digital Leadership Associates) Dennis Wakabayashi (Group Director of Digita...
By Chelsea FearMar 30 2017
...ng products such as Vizia 2, analysts are able to communicate findings to key stakeholders in different offices without the need for in-depth reports or multiple meetings. He also expressed how images and storytelling provoke emotions that can help to drive business decisions which you can’t convey w...
By Chris OwenJun 20 2017
...a chicken thingummyjig with cheese. “This doesn’t come with cheese?” “I know, I want to add some cheese” “How?” “Put some cheese in it? It’s just a burger, with some cheese. A chicken burger, with cheese” The Manager was called for. This mind-blowing order was getting out of control. “Is there a prob...
...s marketers need to know about to prepare for the coming year. In this guide, we cover: Customers – how purchase behavior is being shaped by ethics and a disrupted customer journey Brands – the importance of investing in values and crisis management strategies Tools from across the martech and intell...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
