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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Report: Agriculture and Food Production Brands on Social Media

Marketing

By Kit SmithMar 16 2016

...nt comprehensive social media strategies, business-to-business (B2B) brands have been far slower in adopting a similar approach. This range of social maturity is reflected across B2B companies, as we uncovered in our B2B social media report. Certain B2B companies have led the way, as innovators and e...

blog article

Netflix Data: Analyzing the Reception of House of Cards Season 5 on Social

Online Trends

By Gemma JoyceJun 6 2017

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive sentiment[/bw_banner_cta] The Brandwatch React team takes a break from real world politics to analyze the social data surrounding the House of...

blog article

Social Outrage: Redheads Are Fighting For a Long-Awaited Ginger Emoji

Online Trends

By Fran WeddleApr 19 2017

...n a shower igniting further fury. https://twitter.com/juvenilehes/statuses/844902838031601664 https://twitter.com/xochristinerose/status/844684194353762304 Redheads unite The fight for redheaded representation has been steadily gaining momentum over the past seven months and with almost 15,000 mentio...

blog article

Research: Why Social Media is Fertile Ground for Clinical Trials

Marketing

By Natasha GomerJul 10 2015

...A) and any delays here can impact a product’s time-to-market by months, representing revenue-loss of up to tens of millions of dollars. Increasing competition for patients – in particular for ‘rare’ diseases and niche indications, coupled with the decreasing effectiveness of traditional recruitment t...

blog article

Report: Insights on Consumer Technology Brands on Social

Marketing

By Alex JonesJul 7 2016

...Technology Report” image=”https://www.brandwatch.com/wp-content/uploads/2016/07/EN-Report-Consumer_Tech-thumb.png”] Download the report to learn more.[/bw_banner_cta] Read how one twenty-something shook the world of consumer technology, and uncover insights on 50 brands and how they use social in th...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.