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By Kinjal AdesharaMar 3 2014
...ge PPC and CPC ads experiment in small and large ecommerce companies. 6. Brand and Author Identity will Become More Important While Google Authorship’s branding opportunities for smaller business were well understood even last year, the death of large-scale guest blogging suggests that a digital bran...
By Jessica EdmondsonApr 1 2014
...where you can post quick summaries of industry or company news, perhaps accompanied by a video or photo. Alternatively, liveblogging, little snippets of company events or even special industry events happening, like with Wired’s SXSW 2014 Liveblog, is a great way to keep your audience engaged and to...
By Joakim NilssonJun 13 2014
...’s it’s a bit different since no brand has really come forward trying to steer the social buzz – it’s entirely driven by the community itself. That’s an amazing opportunity for any champagne brand to identify its online audience and build and build a program trying to grow and influence the social bu...
By Amy BarkerNov 4 2014
...showed a behind-the-scenes look at each of these companies. Viewers followed company members through a day of ballet class and rehearsals, and were also given the opportunity to ask questions to the choreographers and directors through social media. The hope is that this will become an annual tradit...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
