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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

How Can Luxury Brands use Social Media?

Marketing

By Iris VermerenApr 11 2014

...re likely to communicate via social media than non-high-end consumers and luxury brands need to target them accordingly. In particular, affluent 98% of consumers (with an income of <$250,000) who plan to buy luxury products use digital platforms to communicate, with 71% of specifically using social m...

blog article

The Technology That Powers Beautiful Data: Developing Vizia

News

By Dan NeameJun 20 2014

...We’re Hiring” text=”We’re Hiring” target=”https://www.brandwatch.com/careers/”] [bw_banner_cta title=”Get Real-Time Customer Insights” url=”/brandwatch-vizia” button=”FIND OUT MORE” type=4]Tell better stories with your social data with Brandwatch Vizia.[/bw_banner_cta] Vizia, a second generation soci...

blog article

Accelerating Design Solutions with Design Sprints

News

By Allard van HelbergenAug 15 2014

...the direction we want to be heading. This enables us to put stepping stones in place to get there. [cta_button title=”We’re Hiring” text=”We’re Hiring” target=”https://www.brandwatch.com/careers/”] A couple of weeks back we ran our first full-fledged design sprints. We sketched, brainstormed, wirefra...

blog article

Interview: Azeem Azhar On The Next Big Disruptions In The Marketing World

Marketing

By Ruxandra MindrutaAug 25 2017

...with The Guardian and The Economist during the dot-com bubble I was exposed to the idea of founders coming together and building products. It had an aura of excitement that drew me in. Whatever project I moved onto next, one constant theme followed me: I wanted to know how to offer the best possible...

blog article

Fantastic Beasts and Where to Find Them: The Social Data Review

Online Trends

By Gemma JoyceNov 21 2016

...tatus/800645844030525441 With four more movies to come, and with reports of one coming out every two years, we could be waiting a while. https://twitter.com/GLJoyce/status/800680532325474304 Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more in...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.