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...In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing. Get a coherent view of your customer journey Protect yourself from danger Make smarter investments with time and money...
What will help marketers succeed in 2020? Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more. Learn: The skills and technical set up needed for marketers to connect with consumers How to develop a deep...
Over the past decade, data has been at the forefront of brands' efforts to differentiate themselves and win over consumers. But questions remain: How do we take control of it? How do we leverage it? How do we continue to innovate with it? In this guide, we talk through some of the key ways DCI can i...
In a fast-moving era where consumers are fickle and reputation is everything, monitoring your brand’s health is critical. That may mean analysing real-time audience responses to a freshly launched campaign, or gathering long-term consumer opinion on your brand. In this guide, we’ll give you some ide...
We studied six million public social media posts and 4,000 survey responses to find out what consumers think of plastic waste. You'll learn: Who consumers think is responsible for acting on plastic waste What actions consumers are taking in this area How consumers are talking about organizations in...
...This report, powered by Brandwatch's Ready to Use Social Panels, will take you through: What's unique about how baby boomers, Gen X, Gen Y, and Gen Z are each discussing summer 2021? What destinations are they considering traveling to? What are the key drivers of concern and excitement? Find out what...
Scopri quali strumenti, competenze e risorse saranno necessarie nel settore del marketing per avere successo nel 2022, secondo i migliori professionisti del settore che lavorano in aziende come Logitech, Wunderman Thompson o la Scoliosis Research Society. Scoprirai: Le sfide che i marketer devono af...
In questo rapporto, ci addentriamo nel modo in cui i consumatori discutono del settore dell'ospitalità online. Scoprirai: I consumatori preferiscono cenare fuori o mangiare in casa? Cosa fa arrabbiare i viaggiatori d'affari? In che modo l'ansia climatica influisce sul settore dei viaggi? Come sta ca...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.