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By Joel WindelsJan 26 2012
...te Carnival memories, while avoiding the negative comments. Carnival gains a lot of positive press, and drowns out the few complaints that might crop up. Carnival uses other social media outlets, such as Youtube and Twitter, but they direct traffic back to their Facebook page. They keep it all contai...
By Joel WindelsFeb 27 2012
...ngly positive and a real win for this credit card company. #3. @BofA_help as a venue for customer complaints As we all know, people love to use social media to voice their complaints. I know this first hand through my site, where on a daily basis people leave dozens of nasty comments. Bank of America...
By Adrian SwinscoeMay 16 2012
...ailed to respond when asked if they would like to comment on our findings. Let us know if your experience fits with our League Table findings and how you think we should be refining our analytics, or what else you think we should be measuring. If you are interested in seeing the full results you can...
By Jasmine JaumeJun 7 2012
...alarming speed. But what is the etiquette when it comes to using Twitter at certain times? Whilst many people would consider texting on your phone whilst you should be concentrating on something – or someone – else rude, tweeting seems to have different rules. The recent furore over will.i.am tweetin...
By Joel WindelsJul 24 2012
...t. Brands need to be reacting and adjusting their communications in real-time. ” Marcus John, Global Head of MediaCom Sport said: “We believe that sports sponsorship can be a powerful and sophisticated communications channel for today’s brands, offering them the chance to engage and invigorate target...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.