[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Will McInnesNov 1 2013
...uartered organization – by sharing their toughest business problem, and using unknown people not on the payroll to come up with suggestions about where and how to find the gold that his own people had been unable to find. At O2, CEO Ronan Dunne talks persuasively about how he and his business use Twi...
By Ruxandra MindrutaNov 21 2013
...could superficially benefit your reputation, but combine it with low interactions and almost zero influence, and ultimately it becomes worthless. Additionally, fake followers are contrary to Twitter’s terms of service and can be detrimental to your credibility, as they show a lack of authenticity. O...
By Kit SmithSep 6 2016
...ial metrics to uncover robust insights that can recommend a real business action. The problem can be knowing who to listen to, how to spot a trend, knowing what’s significant and putting your findings into context. Many people will start with the metrics they know about. They then think about the que...
By Jillian NeyAug 22 2016
...the reach of posts and that’s having an impact on business. And, how dare I suggest that their content is just not hitting the mark and they have to go beyond their current approach to content creation and curation. It’s the algorithm, not the content! Whatever you choose to think, with rising conten...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
