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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

What is Your Social Media Customer Service Gap?

Marketing

By Dave ChaffeyAug 1 2013

...here is the traditional marketing function of root-cause analysis, finding the most popular reasons for complaints and trying to resolve them.   About Dave Chaffey Dave is an author, consultant and trainer who advises on digital marketing strategy and planning. He wrote his first book about Email mar...

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14 2014

...ces:   33 tips for generating new names Thesaurus.com Werdmerge.com *The only downside of the name is it is slang for “big boobs” in Greek (you can’t win em all, eh?) … so don’t put it in Google images until we work on our SEO and get some more images at the top of the page (or do, depending on your...

blog article

Are You Ready for Some Football?

Online Trends

By Ashling ScanlonJan 29 2015

...hours.” To show off our live features and most up-to-date data, on Sunday, February 1, we will have an extra option during the game from 6 p.m. ET through midnight that will update every two minutes with the “Top 5 Brands.” The other graphs will update twice per hour. Brands spend big dollars to adv...

blog article

Enjoy Better Instagram Data with New Instagram Authentication

News

By Jasmine JaumeFeb 20 2015

...will still apply. If you want to set up Instagram-only Queries, tracking key terms or hashtags (using the hashtags: operator), you can use site:instagram.com in your Query and only collect Instagram data. Plus, in our next phase of development we’ll be working on adding more metadata, including geol...

blog article

Not an Insight: The Fallacy of Buzz Monitoring During the Oscars

Marketing

By Joel WindelsFeb 23 2015

...l World Activity from Social Media.’ The research combined Hurricane Sandy-related Twitter data and Foursquare data for the wider New York area, and revealed that during the peak of the storm, the majority of Tweets were actually from Manhattan, reflecting Twitter usage patterns rather than storm dam...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.