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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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The Marketer of 2018: Make Data-Backed Decisions and Find Research Answers Fast

Marketing

By Rebecca BeregovichNov 7 2017

...url=”https://www.brandwatch.com/webinars/marketing-team-2018/” image=”https://www.brandwatch.com/wp-content/uploads/2017/08/cta-webinar.png”]Learn from Brandwatch and Forrester the skills you’ll need in 2018.[/bw_banner_cta] Over the next few weeks we'll be exploring what the marketer of 2018 should...

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New Research Reveals How Consumers View Brand Purpose in 2020

...bout the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you'll learn: How negative associations with profit are building That consumers are more likely to trust safety measures put in place by employers and businesses than the government...

blog article

Trump’s Terrifying Influence: How a Single Tweet Can Cost Billions of Dollars

Online Trends

By Gemma JoyceDec 13 2016

...w A week later on Monday morning he made negative comments about the F-35 fighter jet programme, gaining 29,434,688* impressions as $3.5bn was reportedly wiped off Lockheed Martin’s stock value. https://twitter.com/realDonaldTrump/status/808301935728230404?ref_src=twsrc%5Etfw It’s the kind of influen...

blog article

How to Equip Your Team to Create Incredible Reactive Content

Marketing

By Gemma JoyceMay 8 2018

...a blog post, letting our blog editor Natalie know immediately that a post was incoming. The post took around an hour to create and maybe half an hour to get proofed. Within the next few hours, it hit the front page of Reddit and brought in a record number of views. Without the speedy proofing and sig...

blog article

Gransnet age group ‘more open to brands’, claims Mumsnet founder (Marketing Magazine)

Marketing

By Hannah EmanuelMay 18 2011

...Brands will find a more receptive audience on Gransnet, Mumsnet’s new spin-off for grandmothers, than the original site, according to co-founder and chief executive Justine Roberts....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.