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By Will McInnesJan 22 2015
...ident way, other brands are sure to follow in the coming months and years. Beyond the business world, social data is mainstreaming with the general public. Private citizens can view their Twitter Analytics and see how engaging their posts are. Reporters include social data to illustrate the spread of...
By BrandwatchOct 3 2022
...found it to be: 2x more accurate than the nearest competitor 10x more coverage than the nearest competitor The only tool which can track any brand logo 6) GumGum GumGum, the folks who pioneered in-image advertising, have developed a new image detection tool to find photos on the web that are releva...
By Richard LarsonJan 12 2015
...all 24/7 could be worth it depending on how often comments come through. 2/ Go above and beyond just responding to negative comments Since social media is about communication, there is an opportunity to go above and beyond just responding. Instead of focusing on putting out fires, social media channe...
By Iris VermerenMar 10 2015
...s feel that their social strategy is connected to business outcomes, according to Altimeter. This is why you have to demonstrate value and measure social media as it relates to your broader business goals. Match your goals to actual metrics and behaviors you can measure. Step 2: Measure social media...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
