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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

The 51st Annual Super Bowl on Social Media in 3 Charts

Online Trends

By Gemma JoyceFeb 6 2017

...er_cta type=1 url=”https://www.brandwatch.com/kick-it-out/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/05/thumb_26148.png”] Download the case study and learn more.[/bw_banner_cta]   The Brandwatch React team set aside the pizza...

blog article

Exploring Nutella UGC with Brandwatch Image Insights

Online Trends

By Gemma JoyceJul 4 2017

.../logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta] The React team uses Brandwatch Image Insights to analyze the insane amount of Nutella U...

blog article

Frappuccino Happy Hour: Starbucks’ Mystical Flavor Influx Muted Its Midnight Mint Mocha

Marketing

By Kellan TerryMay 5 2017

..., and the Whatever-Mythical-Creature-You-Can-Think-Of-Next Frappuccino. https://www.instagram.com/p/BTRiFbRhDIJ/ Despite the many issues baristas had with the Unicorn Frappuccino, some took it upon themselves to create these new and similarly mythically named concoctions. These drinks only teased, an...

blog article

How to Conduct Advertising Research

Marketing

By Kit SmithDec 14 2016

...tool like Brandwatch will allow you to gain an in-depth research into your audience and the segments within it, as this guide to social media research demonstrates. The simple audience research starts by searching for mentions of your brand and products. You can then look at the inbuilt details abou...

blog article

Sports and Real-Time Data : The Ultimate Viewing Experience

Marketing

By Chelsea FearJun 27 2014

...! [cta_button title=”title here” text=”I’m a Big Red Button, Press Me! ” target=”https://www.brandwatch.com/labs/”]...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.