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By Kit SmithNov 17 2016
...est in-store activation: JC Penney The growth of e-commerce has seen a decline in the number of people visiting high-street stores. In an attempt to reverse this trend, JC Penney has decided to host live Pinterest boards in several malls in the form of digital billboards. The campaign was initially r...
By Pratik DholakiyaJul 7 2017
...https://www.aimia.com/en/loyalty-lens/2016-loyalty-lens-global.html In other words, permission marketing still works. The principles of permission marketing have been a cornerstone of B2B commerce since Seth Godin coined the concept in nearly two decades ago. The rise of opt-in newsletters, lead magn...
By Ksenia NewtonDec 22 2023
...eir own volition. We found that many of these cash-for-followers schemes actually make dummy accounts in order to fulfil the orders; rendering a social media fan base created in this way as all but worthless. It’s very hard to place each fan on this scale – most followers are neither hard-core brand...
By Emma ShanahanFeb 12 2019
...Introducing Vizia Reporting: Change your relationship with reporting with automated, live and beautiful reports. What's more, understand exactly who is viewing your work and the most impactful content....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
