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[New Report] State of Social 2025

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blog article

Why You Need a Social Media CRM Platform

Marketing

By Mary LiebowitzMar 9 2022

...In the digital age, customer relationship management is more important than ever. Here are what social media CRM platforms have to offer....

blog article

Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

Marketing

By Jasmine JaumeMay 4 2015

...some complaints about, say, battery life. But, by comparing with competitors you can understand whether those complaints occur more often than the average. For each customer service issue or complaint type, you’ll need to set up a separate Rule and category to go with it – these will depend on your s...

blog article

Looking Back: 5 Hot Social Media Trends of 2012

Marketing

By Carly FierroNov 8 2012

...he site also just entered the top 50 most-visited sites, according to ComScore, and apparently a Pinterest user is 72% more likely to have found an item to buy on the site than a Facebook user on Facebook. It is also the third most popular social network in the US, according to ComScore. Plus, a case...

blog article

What’s the Difference Between Social Listening, Analytics and Intelligence?

Marketing

By Jasmine JaumeAug 7 2013

...internet. It need not necessarily be social media sites; it also includes tracking blogs, news sites, forums and so on. It is, if you like, the harvesting of online data. Often done with a platform like ours (we create all our own technology and crawl our own data) or even through an API. Most people...

blog article

8 Key Questions to Optimize Your Content Marketing Strategy

Marketing

By Sean CampbellJul 5 2017

...erall? How often do they publish content? 7. What communities do customers frequent? Every industry has niche sites where the thought leaders hang out and the rest of the industry sits in the stands to listen. For example, Inbound.org is a great site to pick up insights on content marketing. Sites li...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.