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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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7 Email Marketing Tools and Software Solutions

Marketing

By Josh BoydMay 4 2018

...there are also plenty of integrations, including e-commerce and marketing ones such as Shopify and Salesforce. Pricing You can get a free month’s trial to begin with and then prices are: $5+ a month: 10,000 emails a month, with number of contacts based on how much you pay. $20+ a month: Unlimited ema...

blog article

The Lifecycle of a Hijacked Hashtag and What It Means for Your Brand

Marketing

By Sarah BarberMay 23 2014

...way you didn’t intend. In Coulter’s case, quick research would have shown that posting hashtag-sign selfies practically begs for photoshopped parodies. After all, the social media community flexed its muscles with Michelle Obama’s #bringbackourgirls photo only days earlier.   2/ Be Specific   With th...

blog article

Big Data and Research Data: A Perfect Marriage?

Marketing

By Joe CatlingFeb 13 2017

...ns, and models based on these elements. Primary research can provide complementary information around context, attitudes, emotions, response to new ideas, and so on – but we can only speak directly to a fraction of customers or prospects. What’s the happiest way to ‘marry’ the two information sources...

blog article

The Age of the Customer: Why Being Data-driven and Customer Obsessed is a Must

Marketing

By Dinah AlobeidMar 29 2017

...y a “nice to have” feature, beautiful design, easy-to-read vibrant graphs and charts, and the ability to stream in real-time images from different online platforms make data that much easier to engage with. If it catches your eye, it’s far more likely that you’ll take the information and run with it...

blog article

Black Friday 2017 Data: In Uncertain Times, How Do Consumers Feel About Spending?

Online Trends

By Gemma JoyceNov 24 2017

...57328122122241 It’s clear that Black Friday has become more of an online affair. https://twitter.com/craney67/statuses/933991651210604544 What are the feels? We’re not sure if you’ve noticed, but we’re big fans of emojis. So, we thought, what better way to track feelings towards Black Friday than wit...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.