Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithNov 10 2016
...o become part of the conversation. Social media research Conducting social media research is a broad topic, but can provide a variety of actionable insights that don’t fall neatly into one particular category. Undertaking an exploratory analysis of your audience or the wider audience around your indu...
By Kit SmithDec 6 2016
...the process now to ensure they are able to stay up-to-date as the technology improves. What is contextual advertising? Contextual advertising (also known as contextual marketing) is a form of targeted advertising, generally appearing on websites and in apps. It often involves personalization of the a...
By Kit SmithDec 9 2016
...cial selling allows brands to engage prospects one-on-one. It brings community managers, customer service agents, marketers, and salespeople into the lead nurture process. Social selling involves researching and engaging prospects, building relationships, adding value wherever possible, and ultimatel...
By Phill AgnewMar 15 2017
...clients. This update will: Significantly speed up search-within mentions in the Mentions & Search component Speed up click-throughs on any component in Analytics, including Topics. Our customers often tell us that the ability to reveal key topics behind a conversation is extremely valuable. Being abl...
By Pius BoachieOct 16 2017
...ation. According to a study conducted by MineWhat.com, “Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begins by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase.” A professiona...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
