Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By AJ WilcoxMar 31 2014
...tanding Click-through Rate and Impressions Click-through rate is most commonly used to measure the success rate of ads on social media, so get familiar with this concept if you’re looking to run promotions on social media sites. Click-through rate, or volume of click-throughs, is vital to proving t...
By Dinah AlobeidNov 30 2016
...bringing customer data collected through internet-of-things (IoT)/connected devices such as wearables, connected cars, and remote sensing devices into the mix. The list of data sets to help generate a holistic view of customers as they engage with the brand is extensive and growing by the day.” The...
By Dinah AlobeidJan 23 2017
...mer and marketing insights professionals work hand-in-hand with marketing teams (oftentimes situated within the marketing function at an organization). Yet the insights these analysts come across day to day can and should influence departments outside of marketing. But which ones? That’s the topic at...
By Ruxandra MindrutaMar 31 2017
...jority of our influencers have come to us via word-of-mouth over the past 5 years. Once you start working with influencers and they have a positive experience with your agency, good old word-of-mouth marketing sets in and the word tends to spread – just like influencer marketing does. Which is your f...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
