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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The Complete Guide to Reddit Data

...data for the following use cases: Brand tracking Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips for getting the...

Guide

The evolution of the customer journey

...le Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: "Let's be honest - most of the time our customers don't do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our...

Report

Customer Experience in Australia

...ort, we'll answer the following: How forgiving are Australian consumers when things go wrong with household products? Why are Australian consumers so negative about the telecoms industry? What can airlines do to delight consumers and gain online promoters? And more! An exploration of customer experie...

Guide

PR guide: 5 steps to aligning your goals to business objectives

...his guide outlines five key steps to aligning your PR goals to business objectives. Learn: How to create measurable KPIs The vital questions to ask for better alignment with company objectives The role of social intelligence in this process How industry experts tackle this challenge Discover how you...

Guide

The Marketer of 2020

What will help marketers succeed in 2020? Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more. Learn: The skills and technical set up needed for marketers to connect with consumers How to develop a deep...

Report

Best Brands for Customer Experience

...ine. We analyzed millions of these opinions and compared brands based on three facets of the customer journey: The emotions a brand elicits, The value of the company, and The service the company provides. We found the top 100 brands with the best customer experiences based on emotions, value and serv...

Report

30+ Brands Consumers Are Praising for Their Efforts Around Covid-19

The world's largest brands are introducing measures to deal with Covid-19, but which are making the most positive impact online? In this report, we analyze conversation behind major brands to find out: Why conversation for Nintendo has tripled 🎮 How the travel and hospitality industry has responded...

Report

Brandwatch Customer Experience Report 2022

...industries generating the most positive customer experiences The key drivers of positive and negative customer experiences across different sectors The dominant emotions consumers are sharing about brands in particular sectors Which brands are best for CX, and what makes them great Which brands have...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.