[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Marcus BeardNov 3 2015
...The weekend presented an opportunity to blend hour-by-hour Twitter data with accurate weather information. Plotting the two side by side, you can see how diminishing visibility (or, an increase in fog) sparked Twitter conversations. The descending mist started eating away at visibility from around 7p...
By Nick TaylorMay 13 2014
...o get engagement. But not everyone can afford a round-the-clock team monitoring Twitter. And even if they do, they may not be seeing the content that really matters. Some events you can predict everyone will be talking about, as the British Museum did during the #superbowl. Their play on words was mo...
By Colin CatherNov 23 2015
...ayful things, happen so spontaneously, often at un-asked-for times. So, find a way to ‘bank’ these when they happen. Engineer the accident Try a serendipity engine, like millionshort.com, or yossarianlives.com – as ways to leap into less obvious territory. Fly solo Wordsworth was all on his own w...
By Ruxandra MindrutaNov 27 2015
...ommunicate. Interestingly, marketing-inspired word-of-mouth is now believed to generate more than twice the sales of paid advertising and smart, flexible businesses have learnt and adapted to that. The beauty of influencer marketing is its cost-effectiveness and freedom to experiment with different s...
By Emma ShanahanNov 26 2015
...ing good food. pic.twitter.com/ACpdSXaV6D — Wendy Sierra (@WendylSierra) November 25, 2015 We imagine that the volume of mentions for football will soar during the games. Each year The White House pardons a turkey and spares it from the inevitable fate of so many others. This tradition however begins...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
