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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Social Media Failures Can Happen on Any Scale

Marketing

By Joel WindelsApr 11 2013

...update was soon pulled. It hasn’t stopped people commenting on their wall, nor has it remedied the mob of ‘fans’ that have openly criticised the pub. All this really underlines the value in managing your reputation online effectively, regardless of your size or the locality of your problem Though yo...

blog article

Three Wise Men: An Interview with Jeremy Waite

Marketing

By Jasmine JaumeApr 23 2013

...t primarily a sales channel. People want to “click-to-share” before they are asked to “click-to-buy” (although social is a pretty damned effective sales channel when it’s used properly) 3. If you understand the top 2 well enough, you don’t need a third tip :) What 3 changes do you think we’ll see in...

blog article

Three Wise Men: An Interview with Social Marketing Strategist Ted Rubin

Marketing

By Jasmine JaumeJul 4 2013

...re engaged, the stronger and more valuable they become. Welcome to the ‘Age of Influence’, where anyone can build an audience and effect change, advocate brands, build relationships and make a difference. Want to be interviewed by us? Know someone great and wise who can share their knowledge? Get in...

blog article

Launching the ‘New Brandwatch’: Better, Faster, Stronger

News

By Jasmine JaumeJul 31 2013

...those little things add up to a seamless and pain-free user experience. And who wouldn’t want that? The new Brandwatch is also now much slicker and faster than before. That’s because there’s less clutter, less to load, and a much better structure underneath it all. Collaboration We know that, increa...

blog article

5 Reasons Why Social Media Monitoring is Essential for PR

Marketing

By Ruxandra MindrutaJul 22 2013

...nt that the target audience has in respect to the company and its services; competitor analysis; and getting a sharpened insight into the target audience categories by finding out more about their location, preferences and online habits. 3/ Thirdly, traditional PR used to rely on media scanning, so b...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.