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[New Report] State of Social 2025

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blog article

Internet Famous: How to Become President

Online Trends

By Gemma JoyceDec 8 2016

...her Twitter career (even if it was cooked up by a community manager). https://twitter.com/HillaryClinton/status/740973710593654784 Angry Twitter rants, tweeting at 3am, the winning candidate did it all. It could set a (fairly scary) new precedent for what’s considered “acceptable” in future elections...

blog article

Case Study: How The Guardian Uses Social Data at Its Core

Marketing

By Hannah TregearMay 10 2016

...competitive edge in a marketplace where advantages are slim, and competition is fierce. Download the full case study for free for all of the details. [bw_banner_cta type=1 url=”https://www.brandwatch.com/the-guardian/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.bra...

blog article

One Set of Soccer Data, Three Lessons From Social Listening

Online Trends

By Tyler Tai Bing XiangAug 24 2017

...nt made easy” button=”Get the guide” url=”https://www.brandwatch.com/guides/campaign-measurement/” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail.jpg”]Measuring the ROI of your campaigns doesn’t need to be a headache.[/bw_banner_cta]   The Brandwatch React team a...

blog article

Infographic: How to Get More From Social Intelligence in 8 Steps

Marketing

By Jillian NeyJan 28 2018

...e, a time where insights need to be actionable to business objectives, not just report marketing outcomes. The question is, how do you get to social intelligence? I’ve developed eight steps to achieve better social intelligence. These steps bust the myths of social media analysis, and they follow the...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ble insight.   As practices and tech mature and become more business-, user-, and action-friendly, and integration with other data insights processes increases, expect to see growth in the use of social insights across the enterprise in parallel with increased ROI. But for today, expect to see isolat...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.