Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Chris OwenJul 5 2016
...ffer, which is effectively 11% (buy-nine-get-tenth-free), and it’s obvious that this high street retailer just isn’t investing in loyalty. While the music industry remains in flux as streaming and downloads continue to bite traditional sales, you’d have thought HMV might try and bring a bit of brand-...
How can digital consumer intelligence help in the creation and iteration of excellent products? In this guide, you'll learn how to approach product development with digital consumer intelligence solutions and discover how to generate fascinating insights in practice using a range of data sources. Fi...
By Jim ReynoldsJul 2 2014
...ACCURATE This metric, more than any other, will immediately lead a client to question the validity of your analysis and though it takes time, validation is key. Most modern listening and analytics platforms will allow human overrides to ensure accuracy. /9 Algorithms are awesome, but they aren’t...
By Michaela VoglApr 18
...What is girl math, and how can brands tap into the trend?...
By Dinah AlobeidDec 8 2016
...health, wellness, and mindfulness, the Wellbeing Committee is committed to bringing good to the world as well as to our office space and days. This rotating group of Brandwatch folks comes together once a week to organize and bring to life initiatives such as volunteering opportunities with City Har...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
