Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Ruxandra MindrutaAug 31 2017
...Science – but also just a problem-solving, figure-it-out, learn-new-things kind of attitude. For instance, I once joined a company and shortly after we lost our Salesforce admin. So I just signed up for online courses, kept playing with the technology, trying to figure it out, creating dashboards an...
By Paul GiardinaOct 18 2017
...other data source that’s linguistic, just like an open-ended question or a focus group transcript that is liable to the same set of rules, I find the objections disappear. Misia Tramp, VP Customer Experience Strategy and Insight at Metia The culmination of unfiltered data from various sources – socia...
By Joel WindelsFeb 2 2012
...occur, you can now observe percentage shares side-by-side. In this chart below, the monthly volume of mentions is plotted, as well as being split into positive, neutral and negative sentiment. Although you are able to see the difference in percentage share, the initial impression would be that Augus...
By Natalie MeehanJul 4 2017
...word cloud that has been created using just a text-based search. It reveals the key topics for the term Adidas: Within the topic cloud, we see people talking about shoe sizes, products, competitor products and some competitions. It’s definitely useful, but it doesn’t contain any groundbreaking insigh...
By Sean CampbellJul 5 2017
...ontent and just reading what turns up in a Google search. Binge-worthy content creates an ongoing relationship with a willing audience. And the audience is out there. A Deloitte study found that 73 percent of the US has binge-watched content. 3. What do customers forward? It’s important to understand...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
