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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Marketing: What’s Your Strategy for Dealing with Online Reviews?

Marketing

By Caroline SkipseyMay 13 2015

...reputation online” image=”https://www.brandwatch.com/wp-content/uploads/2015/01/EN-ReputationCrisis-Thumbnail1.png”] Download the guide and learn more.[/bw_banner_cta] Online reviews and forum posts in a B2C company are essentially an extension of Customer Services, but due to the high ranking natur...

blog article

A Short History of Tweets Using Twitter Hindsight with Brandwatch

Marketing

By Phill AgnewSep 15 2014

...his account became a vital source of authentic, on-the-ground information inside Iran, and was frequently cited by the global mainstream media. Significantly, the account was one of the first to live blog a nation of unrest. The tweets provided a unique view into a scenario that would have previously...

blog article

The Power of Promotional Products for Brand Recognition

Marketing

By Richard LarsonJun 24 2014

...lling to switch their brand in order to receive a free promotional gift. This means that advertising “free gift with purchase” can be a promotional or branded item. Consumers are much more likely to keep free branded items than they were several years ago. When asked about re-gifting promotional prod...

blog article

17 Social Media Holidays to Celebrate This December

Uncategorized

By Yasmin PierreNov 20 2023

...  Leverage these 17 December holidays to level up your marketing strategy and connect with your audience, whether it's through Santa Claus, ninjas, or cookies....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.