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By Jasmine JaumeDec 7 2012
...o issue an apology. We also frequently see tweets complaining about a certain company that is using promoted tweets to push out gated content – users feel annoyed at seeing ‘unwanted’ promotional material. What to do: Generally, advice when crafting a campaign on a network like Twitter is to do your...
By Gemma CooperAug 14 2013
...ntions about the brand – and also view the Topics component to see if there are any obscure terms that are coming from irrelevant mentions. Pronouns technique for big brands with lots of noise When writing Queries for really big global brands, you will often see lots of advertising, sales listings an...
By Jasmine JaumeJul 31 2014
...nalysis and reporting through unbridled access to complete Twitter dataset from the first tweet in 2006 Over the coming months, we’ll be sharing more examples and case studies about using historical data and how it can benefit your business. Why now? We’ve always worked closely with Twitter – Brandwa...
By Abby PerkinsDec 1 2014
...Remind employees that doing so is a great way to communicate your company’s culture, so that you can attract new employees and continue to grow in the right direction. 4. Create a “think file” Don’t love the idea of employees posting about your company on their personal profiles? Consider asking t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.