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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Consumer Insights for the Food and Beverage Industry

Marketing

By Kit SmithAug 12 2016

...ttps://www.brandwatch.com/reports/social-listening-in-the-restaurant-food-beverage-industry/”]Learn how food & beverage brands are using social intelligence for success. [/bw_banner_cta]   Trend monitoring The food and beverage industry is seemingly one of the most susceptible to changing trends, mic...

blog article

How Influencers Use #Sponsored Posts on Social, and What Brands Can Learn From It

Online Trends

By Ksenia NewtonNov 3 2022

...and more brands explore new relationships with non-A-listers. With the influencer market cracked open, it’s arguable that it’s never been easier to make some decent cash from sponsored posts. But the road to riches is seldom simple, and even the biggest influencers are beginning to feel the pressure...

blog article

Seniors Are More Social Than You Think

Marketing

By Mark GardinerJan 10 2014

...for Do.com by the hipsters at San Francisco’s Muh-tay-zik | Hof-fer agency, a senior citizen named Ernie is told he has only 17 minutes to live. He uses the Do ‘social productivity app’ on his iPad to organize his own – ahem – going away party in an assisted living facility. As creative as Muh-tay-z...

blog article

Not an Insight: The Fallacy of Buzz Monitoring During the Oscars

Marketing

By Joel WindelsFeb 23 2015

...of Real World Activity from Social Media.’ The research combined Hurricane Sandy-related Twitter data and Foursquare data for the wider New York area, and revealed that during the peak of the storm, the majority of Tweets were actually from Manhattan, reflecting Twitter usage patterns rather than st...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.