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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Research: Do Brands Live Up to Customer Expectations on Social?

Marketing

By Ruxandra MindrutaMar 13 2015

...ype=1 url=”https://www.brandwatch.com/report-retail-industry/” button=”GET THE FULL REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/01/RetailAssets-Thumbnail1.png”] Download the report and learn more.[/bw_banner_cta] Feature image taken from: www.thedr...

blog article

Marketing: Using Crisis Management To Your Advantage

Marketing

By Ruxandra MindrutaMar 30 2015

...nail.png”]Take control of any crisis with our step-by-step guide.[/bw_banner_cta] How to escalate and respond to a social media crisis One of the key ingredients to a healthy approach towards a crisis is definitely speed of reaction and a clear, honest, transparent answer. Turning online complaints i...

blog article

Events: PR, Honesty, and Disrupting Digital Business at Inbound ’15

Marketing

By Dinah AlobeidSep 17 2015

...on the last morning of INBOUND proved to be an eye-opening look at stats around the lack of equality (wage and otherwise) when it comes to women’s rights – not just around the world but here at home in the U.S. The United States, for example, is one of only nine countries in the whole world that does...

blog article

The Complete Social Media Marketing Guide

Marketing

By Josh BoydJul 5 2020

...ing Run social-led competitions and promotions Not-for-profit example PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. Having said that, they’ve never set up any social channels before, so they’ll be starting from scratch. They decide they want to get involved wi...

blog article

Research: We Know Exactly How You Like Your Eggs in the Morning

Online Trends

By Natalie MeehanAug 25 2015

...most-shared links on social being paleo and gluten-free breakfasts, our favorite egg is the humble fried – hitting almost 40k mentions in the months we analyzed. The versatility of a fried egg – pop it in a bagel, on top of toast, with a crispy hash – means it’s the most frequently spoken about choic...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.