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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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One-to-One Marketing: How to Begin the Evolution

Marketing

By Kit SmithDec 15 2016

...le customer view, allowing brands to engage in one-to-one marketing. The evolution of personalized marketing There is an argument put forward by people who don’t quite understand the theory of evolution, which states that an eye is of no use until it is fully formed. The argument goes that the eye co...

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The Ultimate Case Study: Brandwatch Inception

Marketing

By Joel WindelsNov 16 2012

...another free eBook all about this, which you can download here. Competitor tracking To understand your market you must understand your competition. Accordingly, we ensure we know what our competitors are up to, and where their successes and failures lie. It helps us ascertain where we sit in the com...

blog article

Social Selling: How to Increase Sales on Social Media

Marketing

By Kit SmithMay 11 2016

...cial selling to your brand, get in touch to see a free, no-hassle demonstration.   [bw_banner_cta type=2]Discover how powerful social intelligence can drive new leads on social.[/bw_banner_cta] Social selling drives new leads and improves sales by turning relationships into revenue. This guide shows...

blog article

Top Ten Most Influential Make-up Artists on Twitter

Marketing

By Josh BoydOct 6 2017

...=”We Love Insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/12/InfluencerMarketing-Thumbnail.png”]Read our free guide on how you can utilize influencers to supercharge your marketing campaigns.[/bw_banner_cta] From reality TV stars to breakthrough vloggers, we've got the list of the...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.