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By BrandwatchJul 18
By Ksenia NewtonMay 10 2023
..."Unofficial" or “social media” holidays provide an excellent opportunity for brands to engage with their audiences. As organic reach declines, incorporating those unofficial holidays into marketing strategies can help brands create conversations and boost their online presence....
By Diane Pierre-LouisJun 12 2013
...74% of U.S. smartphone owners were receiving real-time, location-based information on their phones as of February 2012. That was up from 55% in May 2011. The Pew report also noted that a growing number of smartphone owners were using an app such as Foursquare to check in at specific locations or sha...
By Gemma JoyceJul 3 2018
...What can marketers learn from teams of journalists that can improve their agile marketing efforts? From team structure to prioritization, here's your guide....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.