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By Joel WindelsMar 28 2012
...will contribute to generating this score for many companies. Economic value, most commonly a form of ROI: the most frequently used measurement for businesses using social media. This can be recorded through leads, sales, conversions, subscriptions; generally quantifiable end-product goals achieved. T...
By Felicia SavageJun 13 2012
...their friends like and post. By distributing your company’s rich media through social sites, you can reach many more potential customers than you could on just your website. Plus, after your initial rich media campaign is over, the viewers do the rest of the distribution for free. Examples of success...
By Anna BauerJul 20 2012
...te you on your journey of plaguing enlightenment, sites like Yahoo Answers and Quora have open categories for users to ask to their hearts’ desire, while TED Conversations and Stack Exchange generate more focused questions around tech, science, and industry. No matter how focused the site or the ques...
By Alan RaeSep 24 2012
...curation and aggregation tools while working on a business support project. Broadly, most sites exist to inform, to initiate transactions or to build community; or otherwise some blend of these components. As far as information is concerned we are now all on overload. We want to be able to find all w...
By Felicia SavageApr 12 2013
...iggle room. That is, they have tiered options for sites based on their monthly visitors. CPMs versus click-through networks Again, this comes back to how much traffic juice you can offer the network. If you have a larger site with hundreds of thousands of impressions each month, you should have no pr...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.