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By Hannah TregearJul 8 2014
...y” text=”DOWNLOAD THE CASE STUDY” target=”https://www.brandwatch.com/case-study-game-of-thrones/”] The Goal – Strength in Numbers With the start of Game of Thrones season four, Sky – who have the exclusive rights to broadcast Game of Thrones in New Zealand – saw an opportunity to use the excitement...
By Joel WindelsAug 15 2014
...research” text=”See the research” target=”https://www.brandwatch.com/report-food-beverage/”] So Coke Zero may wish to amplify this interest with a clever campaign relating to calories (or a lack thereof), and Vitaminwater may well choose to focus on a more health-oriented social strategy. And that’s...
By Natalie MeehanOct 14 2014
...”Consumer Technology Report 2014″ target=”https://www.brandwatch.com/report-consumer-technology/”] Post-release, there’s more to do. Responding to consumer reaction, adapting the messaging if needed, measuring success and checking out how the competition are doing. So how can consumer tech brands ens...
By Phill AgnewOct 17 2014
...he Data” text=”Download The Data” target=”https://www.brandwatch.com/report-consumer-technology/”] The intent to purchase However, the data also revealed that while Game 2 was discussed far less online, the intent to purchase language within those mentions was actually far higher than Game 1. Despi...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.