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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Bike Share Battle: What Role Can Social Data Play in the Fierce Fight For Market Domination?

Online Trends

By Gemma JoyceJul 23 2018

...The fight for dominance in the bike sharing market has already seen casualties. Here we'll discuss six ways contenders can use the power of social listening to get an edge on the competition....

blog article

Social Outrage: Redheads Are Fighting For a Long-Awaited Ginger Emoji

Online Trends

By Fran WeddleApr 19 2017

...n a shower igniting further fury. https://twitter.com/juvenilehes/statuses/844902838031601664 https://twitter.com/xochristinerose/status/844684194353762304 Redheads unite The fight for redheaded representation has been steadily gaining momentum over the past seven months and with almost 15,000 mentio...

blog article

Using the API to Develop a Groundbreaking Healthcare Analysis Product

Marketing

By Hannah TregearMar 19 2014

...ternet users, or about 93 million Americans, have searched for a health-related topic online. At the same time, professional and qualified healthcare professionals (HCPs) were discussing clinical matters online, in forums, social networks and platforms. That’s a lot of noise from the general public;...

blog article

The BRIT Awards: Successfully Orchestrating a Social Media Campaign

Marketing

By Hannah TregearApr 10 2014

...to manage and measure the campaign’s performance. Download the full case study here Somethin’ Else specialize in both talent management and original content across games, interactivity, radio and TV, were chosen by The BRIT Awards to devise a campaign that would run from November 2013, when the award...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.