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By Natalie MeehanFeb 18 2015
...Free Guide: Campaign Measurement” target=”https://www.brandwatch.com/guide-campaign-measurement/”] Why measure your campaigns? On the face of it, asking ‘why measure’ seems an incredibly naïve question. The obvious answer is ‘to prove success’. But all too often, ‘success’ is not clearly defined from...
By Ruxandra MindrutaMar 13 2015
...ng”] Download the report and learn more.[/bw_banner_cta] Feature image taken from: www.thedrum.com...
By Natalie MeehanMar 31 2015
...ext=”Free Guide: Market research” target=”https://www.brandwatch.com/guide-market-research/”] Getting started with market research: The five Ws When getting started with your market research plan, you’re going to need to ask yourself some questions. Why – What do you actually want to find out? Are yo...
By James LovejoyApr 8 2015
...ext=”Free Guide: Market research” target=”https://www.brandwatch.com/guide-market-research/”] Focus groups By bringing a hand-selected group of people together to discuss a specific topic, it’s easy to get naturally flowing dialogue and organic feedback. However, focus groups are essentially qualitat...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
