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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

How Many Twitter Accounts Should a Brand Have?

Marketing

By Gina HortonAug 20 2013

...plex for users? Dell is an American multinational computer business, and owns an astounding 44 different Twitter accounts. These different accounts cover the different departments of Dell in order to provide a tailored service for each. The main use of multiple accounts is for different branches of c...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...our full report below [cta_button title=”title here” text=”Download the Full Report” target=”https://www.brandwatch.com/report-financial-services-2014/”]...

blog article

Brand Advertising: Why a Traditional Approach Won’t Cut it Anymore

Marketing

By Iris VermerenJun 20 2014

...here’s what you can do to take advantage of this sea change. [cta_button title=”Household & Personal Care Products Report 2014″ text=”See the research in full” target=”https://www.brandwatch.com/report-household-products/”] Gone are the days when brands could keep a firm grip on their messaging. Con...

blog article

Activating over Generating: Creating an Analytics Culture

Marketing

By Natalie MeehanNov 17 2015

...feeding back the insights available to the wider business. “We have found that companies that invest time and energy focusing on activating insights rather than just generating them have the greatest success.   Doing this effectively requires working with decision makers – whether that’s in the C-su...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.