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[New Report] State of Social 2025

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Guide

The Analyst of 2020

...be holding analysts back heading into 2020 How analysts can bring insights to life in a way that meaningfully impacts their organization The attributes the best analysts have in common What will analysts need to succeed in 2020? Our guide brings together the thoughts and opinions of over 100 industr...

blog article

Interview: Young Experts on How to Create a Legion of Followers from Tumblr to Twitter

Online Trends

By Cara SherrattSep 5 2016

...eyoncé’s Super Bowl halftime performance. https://www.youtube.com/watch?v=uxVeJpYNE4Q   Amid all the conversation, @Bey_Legion made their voices heard. “We were still starting as a website and we were trying to get the word out and let more people know about us, so it gave us a much-needed boost,” sa...

blog article

Frappuccino Happy Hour: Starbucks’ Mystical Flavor Influx Muted Its Midnight Mint Mocha

Marketing

By Kellan TerryMay 5 2017

...eature-You-Can-Think-Of-Next Frappuccino. https://www.instagram.com/p/BTRiFbRhDIJ/ Despite the many issues baristas had with the Unicorn Frappuccino, some took it upon themselves to create these new and similarly mythically named concoctions. These drinks only teased, and perpetuated the social conve...

blog article

What Do People Want For Christmas 2017? 4 Tech Brands’ Top Products

Online Trends

By Margot SikorskiDec 19 2017

...reflected in their promotional strategy. https://www.youtube.com/watch?v=-ubIYiketx8 How can brands use this information? Firstly, it’s important that brands and retailers keep an eye on what products their fans are going crazy for during the holidays to ensure they have enough supply in each of the...

blog article

Facebook Trends: 7 Predictions on What to Expect in 2016

Marketing

By Kit SmithDec 1 2015

...y reports show M using comparison and peer review sites to provide recommendations, highlighting the importance of these sites and the need to engage with reviews. In the future, we could see Facebook relying on its own data to ascertain whether a brand is trustworthy or not. Facebook already has rev...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.