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[New Report] State of Social 2025

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blog article

Pride Month: Inspiring LGBTQIA+ Brand Campaigns and Why They Work

Uncategorized

By Michaela VoglJun 6 2023

...Here are some of the best Pride Month brand campaigns from the past few years and why they work....

blog article

4 Ways to Measure and Track Brand Awareness

Marketing

By Kit SmithOct 25 2023

...mple of an industry that is less reliant on direct-to-consumer sales. The majority of Tide sales are likely to come via supermarkets as opposed to tide.com, meaning that website data might not reveal much insight into how brand awareness is driving sales. 3. Look at search volume data Use Google Adwo...

blog article

Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson

Marketing

By Kellan TerryJul 24 2017

...2Fwww.salon.com%2F2017%2F07%2F17%2Fdelta-hits-back-at-ann-coulters-unnecessary-and-unacceptable-tweetstorm%2F https://twitter.com/AnnCoulter/status/886345266571378693?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.salon.com%2F2017%2F07%2F17%2Fdelta-hits-back-at-ann-coulters-unnecessary-and-unacceptable...

blog article

Guest Commentary: Mapping the Sophistication of Social Data Use-cases

Marketing

By Joel WindelsAug 24 2016

...um for exclusive sports broadcast rights, the care-free, share-free ecosystem of the social web represents a potential dilution of those rights. The publisher set up an intelligent system of alerts to keep track of those uploading sports clips to sites such as YouTube, Instagram and Vine, helping ide...

blog article

Delete Your Account: PewDiePie to Quit YouTube, Internet Gets Angry

Online Trends

By Gemma JoyceDec 6 2016

...r bag”. The prominence of his ranting video in non-fans recommended videos feeds kind of illustrated the point. Dealing with creators “It feels like a kick in the face when they make changes and don’t tell anyone about it, because this site means so much to YouTubers like me.” PewDiePie isn’t the onl...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.