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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The evolution of the customer journey

...le Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: "Let's be honest - most of the time our customers don't do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our...

blog article

Ask the Experts: Which Business Functions Need Social Consumer Insights?

Marketing

By Dinah AlobeidJan 23 2017

...benchmarking at quarterly sales meeting and other company meetings. It can spark competitiveness, inform areas to streamline, and pump up the team when your brand is winning. If you don’t know what’s happening in terms of brand health and public opinion, I think it’s a huge blind spot. This type of s...

blog article

How to Calculate and Reduce Customer Churn Rate

Marketing

By Kit SmithDec 22 2016

...cide to switch to a competitor. Discovering which competitors are winning business from you will provide important intelligence that can help product, sales and marketing. How to reduce customer churn rate Discovering why customers churn can help you accurately target any repeated issues. However, im...

blog article

Facebook Ad Policies: Why Your Ads Aren’t Getting Approved

Marketing

By Maxwell GollinJun 5 2020

...How to win Facebook's approval...

Case Study

Nestlé – Caso de Estudo

...Como a Nestlé obtém informações dos consumidores digitais com a Brandwatch...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.