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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Interview: Michelle Goodall on Planning ‘Moral Marketing’ Campaigns

Marketing

By Gemma JoyceFeb 18 2019

...Michelle Goodall worked on one of the most famous moral marketing campaigns of the last 20 years. What’s her take on Gillette’s The Best Men Can Be campaign?...

blog article

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Online Trends

By Gemma JoyceSep 13 2017

...ringey, the Town Square model is a bold move. As e-commerce continues to create a cheaper and more convenient alternative for retailers and consumers, Apple are investing deeply in customer experience in physical locations. An authentic, personal (and dare I say Instagrammable) experience is what mil...

blog article

Social Data For Content Inspiration: Attracting First Time Car Buyers

Online Trends

By Gemma JoyceNov 30 2017

...ions being asked around “first car’. The Analyzer searches sites like Yahoo Answers and Reddit to find common question topics which are helpfully grouped together, as shown below. I immediately discovered that age appears to be a big factor in other first time car buyers’ questions. I’ve not been sea...

blog article

Lighting Up Brighton: Creating a Next Level Interactive Project

Marketing

By Matt PearsonSep 24 2014

...ng the full-sized panels The interface at https://www.brandwatch.com/FTWindow We decided to allow people to send just a single image, or three frames of animation, each frame encoded as a 32 character hex string. The interface would construct their tweet for them. This was enough. Anything else would...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.