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By Alex JonesJul 7 2016
...ns, expectations, and business insights about the companies comprising the most innovative industry. Consumer needs and expectations fuel no industry quite like consumer technology. With brands constantly competing for the attentions of the market and consumers getting more tech-savvy than they’ve ev...
By Joel WindelsApr 3 2014
...d if so, by how much? What can airlines and other companies do to optimise the customer experience and justify price premiums? What specific aspects of your brand’s offerings are being discussed most, and what is the flavour of conversation about them? Where are customers most frequently talking abou...
By Joel WindelsFeb 17 2016
...sses happen. Adding value means you don’t have to compete on price, and competing on price is a zero sum game – the winner also ends up a loser. Loyalty on price is shallow; loyalty on value is deep. All brands should be seeking to add as much value as possible. A critical component of using customer...
By Gemma JoyceOct 25 2016
...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/fox-networks-group/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive s...
...to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing experiences And much more Discover the latest trends in online consumer tech conversations for 2023...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.