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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Report: Insights on Consumer Technology Brands on Social

Marketing

By Alex JonesJul 7 2016

...ns, expectations, and business insights about the companies comprising the most innovative industry. Consumer needs and expectations fuel no industry quite like consumer technology. With brands constantly competing for the attentions of the market and consumers getting more tech-savvy than they’ve ev...

blog article

Report: Social Media and the Travel & Hospitality Sector

Marketing

By Joel WindelsApr 3 2014

...d if so, by how much? What can airlines and other companies do to optimise the customer experience and justify price premiums? What specific aspects of your brand’s offerings are being discussed most, and what is the flavour of conversation about them? Where are customers most frequently talking abou...

blog article

Commentary: Go Beyond Customer Service – Use it as a Marketing Tool

Marketing

By Joel WindelsFeb 17 2016

...sses happen. Adding value means you don’t have to compete on price, and competing on price is a zero sum game – the winner also ends up a loser. Loyalty on price is shallow; loyalty on value is deep. All brands should be seeking to add as much value as possible. A critical component of using customer...

blog article

Black Mirror Season Three: 42k Tweeters Review the Episodes

Online Trends

By Gemma JoyceOct 25 2016

...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/fox-networks-group/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive s...

Report

10 Consumer Tech Trends to Watch Out for Right Now

...to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing experiences And much more Discover the latest trends in online consumer tech conversations for 2023...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.