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blog article

The Challenges of Using Social Media in Banking

Marketing

By Iris VermerenFeb 24 2014

...re extremely public and mainly driven by personal experience. And it is an unfortunate truism that people are 50% more likely to share bad experiences on social media than good ones. While it’s plausible for an institution to write off one disgruntled customer, it’s important to address the issue bef...

blog article

How Airlines Can Use Social Listening to Boost Online Reputation

Marketing

By Ruxandra MindrutaApr 30 2014

...rs say they’re willing to pay more for a superior experience. So, contrary to the common assumption that pricing is all that matters, customer service and a better quality overall experience is so important that customers are actually willing to spend more on their flights. Additionally to this key i...

blog article

Marketing: How to Offer the Best Social Media Servicing at Scale

Marketing

By Danielle SheerinJul 14 2015

...all via their mobile. This mitigates many of the common guest issues and makes for a good customer experience, but it also frees up the hotels resources, so if the guest still has a problem the concierge is always available to offer more personalized help. And customers want personalization – that i...

blog article

New Study: Mental Health in the UK

News

By Edward CrookOct 26 2017

...be found here. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/uk-mental-health-study/” button=”READ THE REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Thumbnail-.png”] Learn more about mental health in the UK.[/bw_banner_cta] Ditch t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.