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blog article

Fake News Week 2019: Fake News Examples and How They’re Shared

Online Trends

By Gemma JoyceMar 21 2019

...Fake news has the power to influence people across the political spectrum and beyond. Here, we share examples of recent fake news stories and show how they spread....

blog article

Social Media Reveals Public Favourite for BBC’s The Apprentice

Online Trends

By Chelsea FearJul 17 2013

...victorious. It seems that baking beats botox (the competing business ideas) in the battle of the business plans, with Luisa receiving the backing of the viewers. 68% want to see Lusia win, and only 32% are backing Doctor Leah. The plan presented by Leah to Lord Sugar caused the businessman to questio...

blog article

Introducing: Brandwatch’s Social Intelligence Maturity Model

News

By Alex JonesSep 7 2017

...only yesterday that businesses typically had one community manager, and if any “social media analyses” were done, it meant counting hashtags and Likes. Back then, using social media for businesses was a simple yes or no. Either you were on social, or you weren’t. Since Brandwatch was born over a dec...

blog article

How Pernod Ricard Are Leading The Way With Social Media [Video]

Marketing

By Gina HortonAug 28 2013

...dships. He applies examples to both customers and competitors. If a customer complains “you can turn something that would have been a crisis into an advantage”, simply by contacting them personally and turning their bad experience into a good one. Where competitors are concerned, Jeremie says that yo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.