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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Creating a Culture of Competitive Excellence

...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....

blog article

4 Ways to Measure and Track Brand Awareness

Marketing

By Kit SmithOct 25 2023

...mple of an industry that is less reliant on direct-to-consumer sales. The majority of Tide sales are likely to come via supermarkets as opposed to tide.com, meaning that website data might not reveal much insight into how brand awareness is driving sales. 3. Look at search volume data Use Google Adwo...

blog article

Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson

Marketing

By Kellan TerryJul 24 2017

...2Fwww.salon.com%2F2017%2F07%2F17%2Fdelta-hits-back-at-ann-coulters-unnecessary-and-unacceptable-tweetstorm%2F https://twitter.com/AnnCoulter/status/886345266571378693?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.salon.com%2F2017%2F07%2F17%2Fdelta-hits-back-at-ann-coulters-unnecessary-and-unacceptable...

blog article

Guest Commentary: Mapping the Sophistication of Social Data Use-cases

Marketing

By Joel WindelsAug 24 2016

...um for exclusive sports broadcast rights, the care-free, share-free ecosystem of the social web represents a potential dilution of those rights. The publisher set up an intelligent system of alerts to keep track of those uploading sports clips to sites such as YouTube, Instagram and Vine, helping ide...

Page

The Brandwatch Index

...lass="c-select__native" data-ga="interaction" data-ga-action="set-control" data-ga-label="”> Q4 2019 Automotive Q4 2019 Consumer Goods Q4 2019 Energy Q4 2019 Fashion Q4 2019 Financial Services Q4 2019 Health Q4 2019 Media and Telecom Q4 2019 Non-Profit and Public Sector Q4 2019 Restaurants Q4 2019 Re...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.