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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Social Plus: For Marketers Tired of Siloed Data

...l + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insight with a 360-degree approach by integrating social with sales, search, TV and web data....

blog article

AI Topic Analysis: How Brandwatch Uses GPT to Find Insights in Social Data Quickly

Uncategorized

By Nick TaylorApr 12 2023

blog article

Brexit Data: Post-Truth Politics and the EU Referendum

Online Trends

By Gemma JoyceMar 21 2017

...who used the figure prolifically in their online communications. https://twitter.com/hi1714/statuses/745729033967656962 https://twitter.com/robbiedonkey/statuses/745532243880206336   https://twitter.com/Sternax_/status/745717839722602496 Meanwhile, many were angry that the figure was misleading peop...

blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...ro (you can see it starting at the end of the week-by-week graph above). https://twitter.com/threedsboy/statuses/970676154351964160 Among the common topics were Vero’s CEO, Ayman Hariri – certainly a controversial figure within conversations around quitting Vero. It’s interesting to see consumers bei...

blog article

The Way You Measure Your Content Marketing Has Just Evolved

Marketing

By Ben EllisJul 17 2015

...shortened links; Amazon: 1.2m Twitter shares, 54% coming from shortened links; BBC: 1.2m Twitter shares, 76% coming from shortened links. I could go on and on, but it’s pretty clear that shortened links are increasingly becoming the medium people use to share links, especially since they don’t even h...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.