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[New Report] State of Social 2025

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blog article

Top Tips for Using Brandwatch Rules

Marketing

By Jasmine JaumeSep 3 2013

...e Rule set up, or take a look at some of these pre-made search strings for some more ideas. 2. Use Filters You can also use Brandwatch’s wide and powerful set of filters to set up your rules. You can use these on their own, or combine them with the keyword search. For example, perhaps you want every...

blog article

Visualizing Success: Boost the Impact of your Center of Excellence with Powerful Imagery

Marketing

By Dinah AlobeidAug 29 2017

...data visualized to tell your brand’s story.” The complete Q&A with Forrester’s Cinny Little is available for you to peruse and use to develop a top-notch insights center of excellence. You’re ready. [bw_banner_cta type=4 title=”The Vizia Platform”]Unlock the true value of your data.[/bw_banner_cta]...

blog article

Interview: Phil Simon on the Importance of Becoming a Visual Organization

Marketing

By Ruxandra MindrutaFeb 28 2017

...stock price that is very volatile and change the X- and Y-axes. I can make that same stock look very stable. We see it all the time. Fox News got into trouble a couple of years ago. The network routinely misrepresents data via visualizations. Alternatively, I have seen many organizations put too much...

blog article

Master Planning for CMOs: Leveraging CX Mapping to Harness Everything, and Everyone

Marketing

By Dennis WakabayashiJan 4 2017

...ing to Forrester’s 2017 predictions for CX: “Whole-brained CMOs are in the minority — but they will soon be the competency standard for both B2C and B2B companies. This evolution has been uncomfortable for both native left- and right-brained CMOs. Brand-only CMOs have been uncomfortable taking on the...

blog article

The 9 Circles of Social Media Hell: When it All Goes Horribly Wrong (p2)

Marketing

By Jasmine JaumeDec 7 2012

...ssible, but seems to have received a more laughing-at-them than laughing-with-them response. What to do: The advice to avoid this? Well, basically, use your brain. Spend time thinking about the timing, content and tone of the campaign. Consider how your fans will respond, but also how those who aren’...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.